THE NEW SUNDAY EXPRESS VOICES PUSHPESH PANT ANAND NEELAKANTAN ANUJA CHANDRAMOULI SHEILA KUMAR SHRUTI RAO SADHGURU JAGGI VASUDEV BUFFET MAGAZINE PEOPLE WELLNESS BOOKS FOOD ART & CULTURE ENTERTAINMENT FEBRUARY 16 2020 SUNDAY PAGES 12 COLOUR ME BLUE TRANSPARENCY IS CLEAR “We are living in a time that requires trust and faith. Classic Blue is a solid and dependable blue hue which we can always rely on.” “The resurgence of craft and Khadi innovations will continue this year too. Purity and clarity will be the calling cards of fashion for 2020.” LEATRICE EISEMAN, Executive Director, Pantone Color C lassic Blue, Pantone’s 2020 Color of the Year, will headline many fashion and design trends this year; a deep blue hue which is at once comforting and relatable. Says Eiseman, “When we look at the world around us, we know that we’re living with a lot of unrest. Blue, from an emotional and psychological standpoint, represents calm and dependability .” Genderless and seasonless, Classic Blue reflects sustainability through the indigo shade, which is derived naturally from plants and dyes. Indigo works well in interior design themes since it marries well with other hues and is well-suited to the Indian skin tone. It is not a new colour for India either. Jaipur is famous for its blue shades. But to some the colour might seem a tad boring, when compared to the previous year’s showy Living Coral. With the beauty industry looking at adding more brightness to its palette, Classic Blue will be making an appearance in eye makeup, nail art and lipsticks. DEEPSHIKHA KHANNA, Head, Apparel, Good Earth T he labelling revolution is coming. Consumers want to know exactly where and in what conditions their clothes and accessories are manufactured and whether they are animal cruelty-free. Strict labelling norms will encourage an environmentally kinder way of life. Fashionistas such as Sonam K Ahuja stress “building an ethical wardrobe”. Anita Dongre wants hers to be India’s first sustainable fashion house. Says designer Rahul Mishra, “ more people learn As of slow fashion and the importance of sustainability , versatile silhouettes and organic fabrics are finding space in upcoming trends. I am hoping to see an increase in conscious fashion buying.” ORNATE WILL FADE “This year, massive use of loud colours with a lot of ornate elements will fade out. Muted green symbolising natural products along with geometric and textured fabrics would be trending. People would go for this as it marries eco-friendly with creativity.” Nitin Kohli, Interior Designer GENDER NEUTRALITY INCLUSIVE &AGELESS Beauty “What matters is your inclusive attitude along with your willingness to constantly challenge yourself and push the boundaries of possibilities.” SUNIL SETHI, FDCI Chairman and the Best “Individuality will be big in the coming seasons. With the dynamics of the modern society changing, we are moving into a space where people are more self-aware and confident.” RAHUL MISHRA, Designer G ender neutral fashion stresses unisex clothing and accessories, while gender-fluid leans towards androgyny with Karan Johar and Ranveer Singh being their torchbearers. It grabbed eyeballs with designer Ujjawal Dubey’s iconic label Antar-Agni with asymmetrical hemlines, cuffed LOOK AND FEEL GOOD TRENDS FOR THE DECADE T he past year diversity ruled the catwalk and how. From trans models to models of all shapes, sizes and age, nothing shocked. Designers woke up to the fact that most of what they create has limited appeal unless it eschews the anorexia maxim. Rihanna’s Fenty and Savage x Fenty lines, New York’s Maryam Nassir Zadeh and Eckhaus Latta turned to model inclusivity Lakmé . Fashion Week roped in Rina Dhaka and aLL—The Plus Size Store, to help create collaborations between retail and designers to reach out to a larger consumer base. How can the hemline expand if the bottom line doesn’t? POP COLOURS “Richer, bolder pop colours with vivacious prints to match, clever accessories and a continued love affair with the neutral palette will define 2020. There will also be a dominance of a fluid, layered silhouette.” Palak Shah, CEO, Ekaya Banaras SLAY THE LOOK SHINE BRIGHT It will be all about high-voltage, bright looks featuring a range of neon hues. It’s time to play with makeup. Ditch the boring black for something brighter like a highlighter green or pink. F By MEDHA DUTTA YADAV ashion works in cyclical mode: Classic and Fad. The purpose is one. Style. In the 1920s, Coco Chanel and Jean Patou gave the world the Little Black Dress. A 100 years on, it remains the epitome of cool and sexy Sabyasachi Mukher. jee was a street peddler in Kolkata two decades ago selling baubles packed in plastic boxes; today he runs a fashion empire worth close to $35 million and climbing. By his own admission, over 5,000 women have worn his dresses, from billionaire brides to middle class girls, all of whom who want to be the next ‘Sabyasachi Bride’ with the Sabyasachi Makeover taken from his hit TV show Band Baajaa Bride. The trendsetter is on the way to upending the business, posting online fashion shows on Instagram. Fashion is the business of selling dreams: in China a girl saves three months’ salary to buy a Louis Vuitton handbag. For a style to become a trend today, it must be aspirational enough to bridge the gap between the wealthy and the wannabes. GenZers born in the late 90s, who are successors to millennials, are the new beautycare demographic with companies whose products promote mental health, calm and wellbeing. Fashion coins new terms: GenZers believe in skin prejuvenation because they don’t want to wait until their skin is damaged by various factors. The other three new segments targeted are blacks, Asian women whose majority feels ignored by high-street brands, and Generation X women aged over 50, of whom 40 percent “don’t feel seen”. Political correct fashion will soon depart from ‘anti-ageing’ products to relate to specific sections such as menopausal women who have not been tapped with hormone management products. To stop influencer power, digital fashion platforms will soon follow MyBeautyBrand where actual customers recommend products one to one. Don’t forget the guys: Allied Market Research predicts the men’s personal care market worldwide to touch $166 billion in the next two years; according to Elle magazine, the big male beauty trend this year will be boys in nail polish. Natch, expect many more such fashion surprises in the new decade, where intuition, trend forecasting and search analytics will generate informed predictions about the look and feel of the season in the year ahead. Fashion reflects the mood of the times doing what it does best—taking risks. LASH IT RIGHT Floating and bracket liners are all the rage. For a floating liner, draw your line in the space between your brow bone and lash line. The bracket liner connects to the corners of the eye to create a bracket of sorts. BLUSH ALWAYS Pink is going to rule the roost. And not just cheeks. Eyelids, temples and under the brow bone—go all over to create an all-over flushed, monochromatic look. hem pants, dropped-crotch dhoti pants, draped jackets and kurtas with the anti-fit finish favoured by Ayushmann Khurrana, Shahid Kapoor and Ranbir Kapoor: after all what is Indian F without B-Town? Beyonce collaborated with Adidas for the Ivy Park x Adidas collection featuring unisex footwear and clothing. Indian labels such as The Pot Plant by Sanya Suri and Resham Karmchandani, Bobo Calcutta by Ayushman Mitra and Chola by Sohaya Mishra are on top of the trend. Gender neutral power suits which began as boardroom raiment have started to appear in the corporate woman honcho’s wardrobe in the original dark or pin-striped version and feminine pastel shades. Turn to page 2 BE BOLD You know what goes best with clean, fresh skin, a hint of highlighter, bold brows, and minimal eye makeup? Red, hot lips. RAZZLE DAZZLE Go all out with bright sparkly glitter and embellishments around the eyes. It’s time to go euphoric.
Express Publications (Madurai) Limited publishes the prestigious English language newspaper The New Indian Express from 21 centres in Tamil Nadu, Karnataka, Andhra Pradesh, Kerala and Orissa.
Express Publications (Madurai) Ltd. also publishes the Tamil daily Dinamani, Cinema Express (Tamil) and Malayalam Vaarika (Malayalam). Through a sister company, Kannada Prabha Publications Ltd., it publishes the Kannada daily Kannada Prabha.
16022020 of The New Sunday Express Magazine
Please purchase this volume to read.
You are logged-in with following email:
We have sent the confirmation email
You will receive the acknowledgement with link to read this volume in your email shortly.