THE new sunday express Voices Anand Neelakantan Utkarsh Amitabh Ganesh Saili Anu Aggarwal Debashis Chatterjee Swami Sukhabodhananda MAGAZINE Buffet People Wellness Books Food Art & Culture Entertainment May 26 2024 SUNDAY PAGES 12 We Are the World New Indian music stars set a novel rhythm on the global stage, reshaping listening choices by offering a new contemporary yet indigenous experience By Arshia I ndia is on a world tour. In diplomacy, business, cuisine, films and music, it has hit the sweet spot of this century Especially Indian music. With collabo. rations and cool, regional singers and composers are slaying the global stage. Its soundtrack controlled by disciplines, directors and divas has a new score at the core: the New India Melody Ace director Imtiaz Ali and superstar . Diljit Dosanjh are reviving a tragic ghost singer, Dosanjh and British pop paladin Ed Sheeran are shaking up the stage with Punjabi lines, Oscar-level techno music and AI tunes are crystallising into a gig, and veterans are warbling themselves up to the next level to become born-again G.O.A.Ts. Kenzani (left) and Tech Panda They hit a high note in February 2023 after Priyanka Chopra Jonas added their chart-topper song Dilbar to one of her reels From where Ravi Shankar and George Harrison left off, Dosanjh and OAFF have taken desi music to a vertigo level where indie and ingenuity, solo and collaboration, technology and tradition have put Band India on the stage to the applause of a million fans. At the centre of this movement, and sometimes even as its engine,s is cinema; Hollywood, Bollywood or Tollywood. Jab film director Ali Met Dosanjh, he found the baby-faced Sikh sensation the right fit for Amar Singh Chamkila aka ‘Elvis Presley of Punjab’. In 1988, Chamkila and his wife were gunned down by Khalistan terrorists who thought his songs were obscene. In giving Chamkila a second lease of life through Dosanjh, Ali has made his point about the immortality of music: Chamkila is trending worldwide. It is also a big hurrah for the fandom of Dosanjh, who has made a routine of crossing benchmarks he sets for himself. After performing a duet at Ed Sheeran’s ‘Mathematics Tour’ in Mumbai, he stormed the stage, roaring ‘Punjabi aa gaye Coachella ve’, signalling that When Chai Met Toast Based in Kochi, the band is known for its happy and upbeat music. The songs are written in Hindi and English, often interspersed with Tamil and Malayalam lyrics Raja Kumari Despite having grown up in the US, she stayed true to her roots with frequent collaboration with Indian composers and musicians not just Punjabi, but brown music is gold on the global stage; Coachella is one of the world’s largest music festivals. Dosanjh’s net worth is reportedly `172 crore; he charges about `7 crore for private shows—his biggest take was `70 crore for the Ambani-Merchant wedding reception. The current value of the Punjabi music industry is around `700 crore, with an annual growth of 10 per cent. There are more than 400 Punjabi music labels, which release 15 to 20 songs daily . In April 2023, Dosanjh became the first Punjabi artiste Turn to page 2 prateek kuhad His 2019 song cold/ mess was on former US President Barack Obama’s playlist diljit dosanjH He is leading the ‘making Indian music global’ movement today. During Ed Sheeran’s Mathematics Tour, he made the English singer croon Punjabi lyrics from the song Lover
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